Charity of the YearShell: Fundraising for Charity of the Year
Shell’s annual Charity of the Year fundraising event needed a visual graphic to be used for the event as well as across all promotional materials. An illustrative approach seemed natural in order to encapsulate all the different forms of fundraising that was possible. The illustration had to look fun, stand out from their other materials yet conform to their strict corporate guidelines.
An cut out illustration was produced. Illustrated then individually cut out and placed on a stage. This was then photographed and was used in all the fundraising materials.24