Elly East London International Women’s Health Appeal
CategoryCorporate ID, Design
The Elly East London International Women’s Health Appeal is an organisation that is working to apply innovative research and training developed in East London to reduce deaths related to pregnancy and childbirth. They develop global projects to provide practical assistance in Uganda, Tanzania, Nepal, India and Bangladesh.They needed a new identity that represented the care and delicate nature in the wellbeing of a woman.
This concept is based the wellbeing of a woman and is made up of an image of a flower. The ‘woman symbol’ is neatly incorporated into the flowing lines of the petals. It shows the delicate nature and the many layers in the wellbeing of a woman which has to be nurtured and taken care of for it to flourish. The layers also represents the wealth of experience and expertise that they can offer. The space in the middle creates a safe and private place of comfort.12