Colinslab | Columbus the Octopus

Columbus the Octopus

Character design and illustration for Catlin Explorers

Catlin Explorers needed a character designed to help carry the serious messages regarding the environment to a younger audience. A few characters were sketched out. Each with it’s own personality and special features. The octopus was selected for it’s versatility. Having many arms, he could multi┬átask, hold many different items for different issues. He also has a defining feature of goggles and a swim cap.

The name Columbus seemed natural as he will explore the world and inform kids on important environmental issues. Columbus has been used in a whole hosts of printed materials – from Catlins Explorer magazines, posters, leaflets to stickers and activity sheets as well as┬ábanners, animations, websites and other digital media.