Columbus the OctopusCharacter design and illustration for Catlin Explorers
Catlin Explorers needed a character designed to help carry the serious messages regarding the environment to a younger audience. A few characters were sketched out. Each with it’s own personality and special features. The octopus was selected for it’s versatility. Having many arms, he could multi task, hold many different items for different issues. He also has a defining feature of goggles and a swim cap.
The name Columbus seemed natural as he will explore the world and inform kids on important environmental issues. Columbus has been used in a whole hosts of printed materials – from Catlins Explorer magazines, posters, leaflets to stickers and activity sheets as well as banners, animations, websites and other digital media.36