Babyinc Corporate IDBabyinc Corporate Identity
Category:Corporate ID, Design
Babyinc, a private, central London based women’s clinic, in the Harley Street area, (specialising in Pregnancy, Gynaecology and Fertility) needed a Corporate ID that gave a sense of comfort, care, intimacy yet professional and established.
This concept is based on nurturing fertility, growth and obstetrics. It nestles the silhouettes of a mother and child in a safe tree-like roundel. It gives a sense of intimacy and a safe place of comfort. The tree motif symbolises growth and the extension to a family tree whilst the roundel it creates, gives a sense of completeness – how babyinc can provide the complete care for their clients.11