Colinslab | Babyinc Corporate ID

1906

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Babyinc Corporate ID

Babyinc Corporate Identity

Category:

Corporate ID, Design

About

Babyinc, a private, central London based women’s clinic, in the Harley Street area, (specialising in Pregnancy, Gynaecology and Fertility) needed a Corporate ID that gave a sense of comfort, care, intimacy yet professional and established.

This concept is based on nurturing fertility, growth and obstetrics. It nestles the silhouettes of a mother and child in a safe tree-like roundel. It gives a sense of intimacy and a safe place of comfort. The tree motif symbolises growth and the extension to a family tree whilst the roundel it creates, gives a sense of completeness – how babyinc can provide the complete care for their clients.