Adventure PlaygroundIslington Council's Adventure Playground
Islington Council wanted to promote their 12 Adventure Playgrounds – a free, safe, open access play facility for all children and young people in the borough. It was important to Islington Council to get children playing outdoors and bring together a community.
A fun and colourful identity (using Islington Council’s corporate colour palette) was designed to stand out from all their other campaign logos. This was supported by a few characters that were used in all the promotional collateral. A whole range of materials were produced, from posters, banners, activity sheets and an A3 fold up map was also designed to make it easy to locate these Adventure Playgrounds.20